The Queen of Unicorns has out done herself again! Doe Deere, the founder and CEO of Crime Lime Cosmetics, was recently deemed as one of the most successful female entrepreneurs. She credits her success to the passion, creativity, and excitement expressed by herself and the entirety of her team. In light of her current success, Doe Deere took the time to reflect upon her unusual journey.
As a child Deere’s dream was not become the Queen of Unicorns, but rather to become a talented musician. This aspiration was realized when she immigrated to New York at the age of 17. While music proved to be an expertise that she would gravitate away from, Deere states that the experiences taught her many things, such as marketing and appreciating her audience. These lessons would prove to beneficial in the long run.
In the early 2000s, Doe Deere developed her own beauty following. Initially, she claims that the tutorials and make-up designs presented were not up to par. This did not deter thousands of girls and young women from flocking to her channel, eager to see someone expressing a different kind of beauty.
Deere’s definition of beauty reflects her belief that outward attractiveness stems from an individual’s ability to express themselves with bravery and courage. Lime Crime serves as a platform for encouraging her audience to unapologetic-ally express their boldness and love of bright colors.
The birth of LimeCrime occurred in 2008 as a result of Deere’s fashion line. Doe modeled every outfit herself. This lead her to quickly realize that the make-up she wore would need to be as bold and vibrant as the clothing she was producing. Doe Deere began producing her own cosmetics line out of necessity and passion.
LimeCrime was a pioneer in the e-commerce platform. Experts at the time discouraged Deere from conducting her business via a purely online presence, stating that her company was bound to fail. These experts claimed that people would not purchase her products because they would not be able to try the make-up on. This did not sway Deere. Learn more: http://limecrime.tumblr.com/
LimeCrime has been hugely successful, boasting that each product in the company is vegan and cruelty free. As such their products are approved by even the most socially conscious women.
Doe Deere ha experienced an incredible journey that has allowed for her and her team o be successful in all that they do. While some lessons were difficult to accept, she continues to press forward with her vision of empowering women to express themselves without fear of judgement. That is to say, that Deere utilizes her business as a platform to encourage every one of her customers to be the magical unicorns that they are. Learn more: http://www.prnewswire.com/news-releases/lime-crime-launches-mlf-velvetine-collection-for-mothers-day-300444493.html